On December 17, LiuGong's dealer in Argentina, ZMG, held its 15th
anniversary celebration. The event was attended by Mr. Wang Linjun, General
Manager of LiuGong Latin America and his team, various clients and friends, all
ZMG staff and its secondary agents from all over the country. LiuGong Chairman
Zeng Guang'an sent his congratulatory message via video. With more than 200
people in attendance, the celebration was a great success.
“售后服务咋弄?”一句话，引出了柳工与ZMG的缘分。2006年，ZMG董事长张振强带领团队，考察国内品牌工厂和设备，几站后到达柳工参观，接待人员问及：“阿根廷这么远，产品卖到那，售后服务咋弄?”这个问题引起了他们的兴趣，与其它品牌不同，柳工没有一坐下就问想买多少台设备。张先生表示，“柳工的营销理念与我们的吻合，注重产品的售后服务，这是我们选择与柳工合作的原因。”
"What about after-sales service?" This is what brought LiuGong and ZMG
together. In 2006, ZMG Chairman Zhang Zhenqiang and his team paid a visit to
several Chinese factories. When they visited LiuGong, the reception staff
asked:"Argentina is so far away. How can we ensure our after sales service?”
This question aroused their interest. Unlike other brands, LiuGong didn’t just
ask how many machines he wanted to buy. Mr. Zhang said, "LiuGong's marketing
philosophy that focuses on the after-sales service is consistent with ours, and
this is the reason why we choose to cooperate with LiuGong."
自2007年签署合作协议以来，柳工与ZMG大幅提升了在阿根廷的知名度和行业地位，赢得基建、市政维护、农业、林业等客户的认可与信赖;打通和拓展了当地销售渠道，实现近乎100%的营销网络覆盖;建立了2个配件中心，提高配件满足率和及时保障率;成立了2处服务和销售培训中心。
Since 2007, LiuGong and ZMG have worked hand in hand and improved LiuGong’s
brand awareness within the Argentine market — successively wining the trust and
recognition of the customers from infrastructure, municipal, agriculture and
forestry, completing sales channels across the Argentine market, achieving
nearly 100% network coverage, setting up two service and sales training centers
and establishing two parts distribution centers, which have helped to improve
the timeliness of services and customer satisfaction.
2021年，柳工在阿根廷的市场份额已连续7年位列前三，其中装载机领先行业勇冠第一，叉车突破了千台销售目标。
LiuGong has ranked in the top three in sales in Argentina for seven
consecutive years. The LiuGong loader is industry-leading and ranks first within
the market this year, and the forklift also manages to exceed sales targets,
with more than 1,000 units sold in 2021.
在第四次工业革命时代背景下，柳工将持续“高质量发展”，加快智能化、新能源、大数据和工业互联网等新技术的应用研发和市场推广，成为全球工程机械行业新技术的领先企业，同时与ZMG深化战略合作伙伴关系，打造数字化流程以高效管理，升级配件保障和服务水平，携手迈向拉美新征程。
The Fourth Industrial Revolution is dawning. LiuGong will continue the
high-quality development strategy, coupled with intelligence, new energy
resources, big data and Industrial Internet of Things.
LiuGong and ZMG will continue working together as strategic partners,
developing more efficient digital process management systems and more advanced
spare parts and service capabilities so as to provide safer, higher quality, and
more competitive products and services to key customers within the market.
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