Recently, several units of LiuGong large wheel loaders and excavators were
delivered to a mining customer in Croatia, marking that LiuGong's large
equipment has formally entered the high-end market and won recognition from
customers in the industry.
LiuGong大型矿山设备挺进克罗地亚
作为最早进入欧洲市场的中国工程机械品牌之一，柳工在2007年就进入了前南斯拉夫区域，与当地TEIMC公司开展经销合作。经过15年的发展，柳工在该区域的市场占有率已处于第一梯队，本次来自克罗地亚的批量订单涵盖了877H、890H装载机以及936E挖掘机等大型设备。
As one of the Chinese construction machinery manufacturers that entered the
European market at the earliest, LiuGong entered the former Yugoslavia and
carried out distribution cooperation with local TEIMC company in 2007. After 15
years of development, LiuGong's market share in the former Yugoslavia region has
ranked first. The batch order from Croatia this time included 877H, 890H wheel
loaders and 936E excavators.
LiuGong从客户收益出发，提供最优解决方案
客户为该区域最大的骨料、涂料生产及销售企业之一，同时也是当地一家“百年老店”，属于区域行业标杆客户。2020年，在获悉客户未来2-3年需要采购新设备加大产量之后，柳工欧洲公司和经销商团队紧密配合，展开订单跟踪、客户公关等工作。在与客户接洽的过程中主要遇到两方面的挑战：第一是由于客户数十年来一直在使用其他国外知名工程机械品牌，上至经理决策层，下到操作手都对原有设备品牌情有独钟；第二是客户的工况极其严苛，要求设备几乎每天24小时不停歇，以满足骨料、涂料生产的需要，因此对来自中国的柳工设备是否能满足生产需要持怀疑态度。
The customer is one of the largest aggregate and coating production &
sales enterprises in the region, as well as a local Century-Old Shop and
regional industry benchmark. In 2020, after knowing that the customer would
purchase new equipment to increase production in the next 2-3 years, LiuGong
Europe cooperated closely with the dealer team to carry out order tracking and
customer public relations. But the customer has been using other well-known
foreign construction machinery brands for decades, both the managers and
decision makers as well as the operators all have a preference for the original
equipment brands. Besides, the customer's working conditions require the
equipment to work almost 24 hours a day. Therefore, the customer was skeptical
about whether LiuGong equipment can meet the production needs.
为此，柳工欧洲公司和经销商团队制定了专门的客户开发策略：通过大量的区域成功案例、标杆客户推荐、客户展示等活动与客户保持紧密联系；同时以客户收益为出发点，向客户提供最优解决方案。经过2年的努力，终于在2022年从众多知名品牌中脱颖而出，成功获得客户批量订单。
To this end, LiuGong Europe and the dealer team kept close contact with the
customer, sharing regional success cases, customer demonstrations and other
activities, while providing customers with the best solutions. After two years
of efforts, LiuGong finally stood out from many well-known brands and
successfully obtained batch orders from customers in 2022.
LiuGong2022年，预计销量同比增长100%以上
2022年，柳工持续开拓克罗地亚市场，成功导入了F系列挖机、H系列大型装载机。在塞尔维亚、波黑等传统优势市场，柳工将持续向客户提供全面解决方案，巩固市场地位。预计今年柳工在整个前南斯拉夫地区的销量将实现同比增长100%以上。
In 2022, LiuGong continues to expand the Croatian market and successfully
launched F-series excavators and H-series large wheel loaders. In Serbia, Bosnia
and Herzegovina and other traditional markets, LiuGong will continue to provide
customers with comprehensive solutions to consolidate its market position.
LiuGong is expected to achieve over 100% year-on-year sales growth in the entire
former Yugoslav region this year.
未来，柳工欧洲公司将继续携手当地代理商完善营销服务网络、为客户提供高质量的售后服务，创造更大的价值，同时实现柳工在欧洲区域的高质量发展。
In the future, LiuGong Europe will continue to work with local dealers to
improve marketing service network, provide customers with high-quality
after-sales service and greater value, and realize the high-quality development
of LiuGong in the European region.
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