柳工|深耕亚太，合资双赢！Grand Opening of LiuGong Yontrakarn

深耕亚太，合资双赢!

Grand Opening of LiuGong Yontrakarn

——柳工泰国开业暨客户节成功举办

8月21日，柳工机械泰国有限公司(以下简称“柳工泰国”)在大城正式开业，并于当日举办首次客户节活动。柳工泰国与四家二级经销商签订了合作协议，同时还与客户签订了多台设备订单，其中包括新发布的856H-E Max电动装载机。

On August 21, LiuGong Yontrakarn Co., Ltd. (hereinafter referred to as "LiuGong Yontrakarn") officially opened in Ayutthaya, Thailand, and held its first Customer Day on the same day. LiuGong Yontrakarn signed cooperation agreement with four sub-dealers, purchase agreements of multiple machines, including newly launched 856H-E Max wheel loader with the customers.

作为柳工深度布局RCEP区域的首家海外合资企业，柳工泰国由柳工和泰国经销商Yontrakarn Machinery Co.,

Ltd.(以下简称“Yontrakarn”)合资成立，致力于为泰国客户提供卓越的全面行业解决方案，勠力成为柳工与经销商深入构建紧密关系、长期合作和可持续发展当地业务的典范。

As LiuGong's first overseas joint venture, LiuGong Yontrakarn is a joint venture between LiuGong and its exclusive Thai dealer Yontrakarn Machinery Co. Ltd. (hereinafter referred to as "Yontrakarn"). It is dedicated to providing comprehensive solutions to Thai customers, and is committed to becoming a model for LiuGong and its dealers in building strong relationships, long-term cooperation, and sustainable local business development.

开业仪式上，中国驻泰国公使衔参赞王立平通过视频发表了祝福。泰国大城府副府长Prateep Karmitri，泰国正大管理学院执行董事Pollasak Ruongpanyaroj，广西柳工机械股份有限公司副总裁罗国兵和其他相关领导，Yontrakarn总裁Mukda Pruitthithada女士、总经理Kittichai Pruitthithada先生等以及来自泰国、柬埔寨、老挝、菲律宾、缅甸、新加坡、中国等国家的超过300名客户代表、各行业嘉宾等，共同见证了柳工泰国的成立。

At the opening ceremony, Wang Liping, the Minister Counselor of Economic and Commercial Counsellor’s Office of the Embassy of the People’s Republic of China in the Kingdom of Thailand, sent his blessing via video. Mr. Prateep Karmitri, Vice Governor of Ayutthaya Province, Pollasak Ruongpanyaroj, Executive Director of Panyapiwat Institute of Management (PIM), Luo Guobing, Vice President of LiuGong Machinery, Mukda Pruitthithada, President of Yontrakarn, Kittichai Pruitthithada, General Manager of Yontrakarn, and more than 300 customer representatives from Thailand, Cambodia, Laos, the Philippines, Myanmar, and Singapore, and the guests from other industries witnessed the establishment of LiuGong Yontrakarn at the opening ceremony.

客户节上，柳工在泰国市场首发的新品包括856H-E MAX绿色电动装载机、508E摊铺机、952E

HD挖掘机、S935甘蔗收获机等吸引了现场大量关注。客户现场感受和体验柳工的全系列产品解决方案，以及采石采矿、路面、农业工况解决方案，和泰国市场领先的“1131”服务标准发布等。

During the event, LiuGong launched new products, including the 856H-E MAX electric wheel loader, the 508E paver, the 952E HD excavator, and the S935 sugarcane harvester for the Thai market, which attracted a lot of attention on-site. Customers were able to experience LiuGong's full range of product solutions, quarry & mining, agricultural solutions, and the "1131" service standard release.

活动结束后，20余家泰国和中国媒体就柳工与经销商深化合作战略、未来在泰国市场发展和全球化战略等问题进行采访，罗国兵、Kittichai

Pruitthithada等代表出席了发布会并作答，表达了柳工在当地市场的发展信心和双方未来进一步合作的美好愿望。

After the event, more than 20 Thai and Chinese media interviewed LiuGong & Yontrakarn on the strategy of further cooperation. Luo Guobing, Kittichai Pruitthithada and other representatives attended the press conference and expressed their confidence in the local market and their future development.

柳工在2009年进入泰国开展业务，携手当地领先的工程机械经销商Yontrakarn深耕市场，取得装载机业务快速发展，奠定了柳工装载机在泰国处于绝对领先地位的基础，树立了良好的行业口碑。

Since entering the Thai market in 2009, LiuGong has joined hands with Yontrakarn to cultivate the market, achieving the leading market position of LiuGong wheel loader in Thailand and establishing a good reputation within the industry.

“泰国是柳工的战略市场之一。为满足客户需求，为其创造更多价值，我们致力于本土化发展和战略性的长期投资。今天，柳工机械泰国有限公司的开业，标志着柳工在泰国战略的实施，这也是柳工全面国际化的重要一步。”罗国兵在开业致辞中说道。

“Thailand is one of the LiuGong strategic markets. In order to meet customer demands and create more value for them, we are committed to developing the business in Thailand with deep localization and strategic long-term investment. Today, the opening of LiuGong Yontrakarn marks the implementation of LiuGong’s strategy in Thailand, and it will be an important step for LiuGong globalization,” Luo Guobing said in his speech.

2019年，柳工在泰国成立呼叫中心，将客户服务本地化工作再推进一步。

In 2019, LiuGong set up a call center in Thailand to strengthen the localization of its customer service.

2020年下半年，为更接近泰国本地客户，柳工针对各产品线重新制定战略规划，重启和经销商深度合作项目，导入全面解决方案到当地。

In 2019, LiuGong set up a call center in Thailand to strengthen the localization of its customer service.

2021年，柳工装载机在泰国的市场占有率位居第一，实现多年蝉联冠军。

In 2021, LiuGong wheel loaders ranked first in Thailand in terms of market share, achieving leading position for multiple years in this reign.

今年初，柳工在《区域全面经济伙伴关系协定》(RCEP)项下出口首批工程机械设备至泰国。

At the beginning of this year, LiuGong exported the first batch of construction equipment to Thailand under the Regional Comprehensive Economic Partnership Agreement (RCEP).

2022年，正值柳工国际化战略实施二十周年。柳工于亚太再布一子，携手泰国经销商成立和运营合资企业，将借RCEP“东风”，扬起出海新帆，书写国际化征程新篇章。

2022 marks the 20th anniversary of LiuGong's globalization. LiuGong has strengthened its footprint in the Asia-Pacific region, and will work together with its Thai dealer to operate and strengthen the joint venture. Driven by the RCEP, LiuGong will start a new chapter in its globalization journey.