革新与破局:柳工欧洲配件业务开拓新模式

慧聪工程机械网   2024-06-17 09:46   来源:柳工国际

今年以来,柳工欧洲推出创新性的配件业务模式,以全新的配件定价和折扣体系,提供配件送货上门服务,使配件按时交付率从68%提升至94%,配件销售收入同比增长约70%,为客户提供更为优质、高效的配件服务。

In 2024, LiuGong Europe has launched an innovative parts business model,

providing Door to Door services with a new pricing and discount system,

increasing the on-time delivery rate of parts from 68% to 94%. The sales revenue

of parts increased by about 70% year-on-year, providing customers with better

and more efficient parts services.

针对配件业务流程多、重量尺寸等基础数据缺失、报价时间长、沟通环节多等长期存在的问题,柳工欧洲不断探索并推出新的业务模式。该模式类似在电商平台购物,将配件报价(含运费)和数据上传至DMS平台,经销商可直接根据DMS配件价格并根据需求紧急程度对终端客户直接响应,快速决策,无需再为配件承担额外的运费,同时有效降低咨询、沟通等时间成本。此外,柳工欧洲优选DHL EXPRESS,TNT EXPRESS等优质物流服务商,最大程度实现停机订单隔日达,紧急订单三日交付的承诺,极大改善客户配件采购的体验。

LiuGong Europe has launched a new business model to address issues such as

lack of basic data, difficulty in quoting, and communication difficulties. This

model is similar to shopping on e-commerce platforms, where parts quotations

(including shipping costs) and data are uploaded to the DMS platform. Dealers

can directly respond to end customers based on DMS parts prices and the urgency

of their needs, making quick decisions without having to bear additional

shipping costs for the accessories. At the same time, it effectively reduces

time costs such as consultation and communication. In addition, LiuGong Europe

selects excellent logistics service providers such as DHL EXPRESS and TNT

EXPRESS to maximize the commitment of delivering parts every other day for

customers who stopped working and delivering emergency orders within three days,

greatly improving the customer's experience in parts procurement.

该模式是柳工配件体系中的首次创新,也是中国品牌在欧洲市场的第一次成功探索。这不仅提高终端客户及经销商对柳工的信赖,而且进一步加强了柳工在欧洲高端市场的竞争力。

This model is the first innovation in LiuGong's parts system and also the

first successful exploration of a Chinese construction machinery company in the

European market. This not only enhances the trust of end customers and dealers

in LiuGong, but also further strengthens LiuGong's competitiveness in the

high-end European market.

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